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The History of Black Friday

Posted by Stephen Hamson on

The origins of Black Friday date back much further than you may think. Black Friday originated in the US and for many it's the time to do some serious Christmas shopping. Black Friday is the Friday after Thanksgiving and has become one of, if not the biggest, shopping days of the year all around the world. 

The term 'Black Friday' was first introduced in the 1960s to mark the kickoff to the Christmas shopping season. Black refers to stores moving from the 'red' to the 'black', back when accounting records were kept by hand, and red ink indicated a loss, and black a profit.

So why did Black Friday become so popular? 

As retailers began to realise they could draw in a large number of customers by discounting prices on their items, Black Friday became the day for retailers to sell stock and for customers to buy it. Black Friday became so popular with customers as they could get some items for often less than half of its original price. The introduction of Online Shopping also allowed Black Friday to grow in popularity as it allowed customers to get great savings on items without having to face huge crowds at stores which forced business's to ensure they were getting the most of their marketing over the Black Friday period as well as ensuring that their websites were optimised to deal with large amounts of traffic and orders.

The origins of Black Friday may have started in the US but with Black Friday now growing in popularity in other parts of the world, there is no doubt that it will continue to be one of the most important days on the calendar for retailers and customers.

Be shore to keep an eye on our upcoming Black Friday deals which will be going live at 9am on Friday the 24th of November!


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